With more than 10 years shaping beauty and consumer brands, I lead creative across packaging retail environments, and digital ecosystems. I focus on building clear visual systems, guiding multidisciplinary teams, and translating strategy into cohesive brand experiences. My approach balances concept and execution, ensuring design delivers clarity, consistency, and measurable brand growth.
- Creative Direction & Brand System Development
- Integrated Launch & Omnichannel Strategy
- Packaging Architecture & Retail Environments
- Digital Experience & Interface Systems
- Cross-Functional Team Leadership
- Production Oversight & Vendor Collaboration
- Global Brand Alignment
- Packaging Systems & Print Production
- Retail & Visual Merchandising
- Mechanical Development & Pre-Press Preparation
- UI/UX Experience Architecture & Front-End Collaboration
- Prototyping & Retail Comp Development
- Storyboarding & Video Art Direction
- Motion & Post-Production Direction
- Project & Cross-Functional Management
- Vendor & Production Coordination
- Market & Competitive Analysis
- Led creative direction for integrated brand initiatives across packaging, retail environments, and digital platforms, establishing cohesive visual systems across JPMS consumer touchpoints.
- Directed multidisciplinary creative teams including designers, photographers, production artists, and external partners to deliver integrated brand launches.
- Oversaw development of national in-store merchandising systems and promotional rollouts, including execution across key retail partners such as Ulta Beauty, supporting nationwide retail visibility.
- Spearheaded art direction for brand launch call videos from concept through post-production, guiding storyboarding, on-set direction, and motion graphics to maintain brand consistency.
- Defined UI/UX direction for the bi-monthly “New & Now” responsive platform, establishing a scalable design system and cohesive experience architecture across campaigns and devices.
- Integrated generative AI tools such as Midjourney into early concept development to explore product mockups and packaging directions.
- Coordinated with product development and production teams to translate creative vision into manufacturable packaging and scalable retail solutions.
- Directed visual development across multiple U.S. product categories including skincare, men’s grooming, haircare, and haircolor, leading integrated product launches spanning packaging, retail environments, and e-commerce platforms.
- Managed nationwide in-store merchandising initiatives across key retail partners including Ulta Beauty, CVS, Target, and Walmart, guiding prototype development and adapting global brand standards for domestic retail execution.
- Led art direction for skincare campaign photoshoots, establishing visual guidelines and ensuring alignment with global brand positioning and campaign objectives.
- Collaborated cross-functionally with marketing, product development, and global teams to ensure consistency across multi-SKU portfolios and high-visibility product launches.
- Partnered with production and vendor teams to translate creative concepts into scalable, retail-ready packaging and display solutions.
- Developed in-store POS structures and graphics for new skincare launches, supporting national retail execution across mass-market channels including Ulta Beauty, CVS, Target, and Walmart, with select point-of-sale displays receiving industry editorial recognition.
- Oversaw visual direction for Sublime Bronze and Men Expert U.S. multi-SKU product lines, guiding new product launches and subsequent brand restage initiatives to sustain cohesive packaging and retail systems.
- Produced prototypes and comped in-store display samples for internal creative reviews and sales presentations.
- Designed promotional graphics across print and digital media, collaborating with cross-brand teams to align visual standards across divisions.
- Founded an independent creative practice delivering brand systems, packaging, and retail experiences for global beauty, lifestyle, and consumer technology brands.
- Partnered with clients including Express, RoC, Boots, IT Cosmetics, Denon, Marantz, Polk Audio, and Elegant Strand to develop cohesive brand identities, packaging systems, and digital content.
- Supervised end-to-end creative processes from concept through production, aligned with marketing, engineering, photography, and development teams to deliver scalable, manufacturable solutions.
- Advised emerging and established brands on positioning, experience design, and visual frameworks to support growth across physical and digital channels.
- Managed creative operations, vendor partnerships, and concurrent project execution across multiple industries.
- Created UI layouts and implemented light front-end development using HTML5 and CSS to support digital campaign execution.
- Executed jewelry campaigns for digital and print media, maintaining brand consistency across channels.
- Developed mechanical drawings, 3D illustrations, orthographic renderings, and packaging assets for POS and retail applications.
- Retouched photography for web and print deliverables.
- Coordinated with clients, the art director, and agency leadership during meetings and photoshoots to support project execution.
- Led assigned projects under the direction of the principal across luxury and beauty accounts including LVMH, Coty Inc., Estée Lauder, Vera Wang, SGD, EXPRESS, and Tory Burch.
- Produced and retouched 2D and 3D illustrations supporting branding, packaging, and retail initiatives.
- Designed front-end web UI concepts and in-store UX visuals to enhance customer engagement and brand storytelling.
- Created graphics for POP and freestanding display units, contributing to cohesive retail environments.
- Sketched components for product development and interior applications, supporting conceptual exploration and client presentations.
- Developed mood boards, still life compositions, patterns, and textures to guide creative direction.
B.F.A. / PRATT INSTITUTE
Communication Design and Graphic Design
A.A. / PRATT INSTITUTE
Graphic Design and Illustration
INTERNATIONAL BACCALAURÉAT / LFNY
Economics and Social Sciences
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Fresco
- Cinema 4D
- Figma
- Framer
- HTML5 / CSS
- Midjourney
- Squarespace
- Wix
- SketchUp
- SolidWorks
- Workfront
- Monday.com
- Digital Asset Management (DAM)
- Microsoft Office Suite
- Google Workspace